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Cigarettes are the only product that will prematurely kill one in two long-term users when regularly used as intended Tobacco use is the single most preventable cause of premature death and a serious public health burden to society today. Nearly 5 million people die PREMATURELY each year from smoking related diseases globally and countless millions are DISABLED and their quality of life is destroyed through permanent health damage. Almost half are affected in their prime. This causes immense suffering to many families. In the UK nearly 100,000 people die prematurely each year from a tobacco related illness. This death toll is more than the combined death toll due to motor accidents, violent crime and suicide. We cannot place a loss of value on or measure the suffering, disability and diminishing of quality of life of those who survive tobacco use related heart disease, cancer treatment, lung disorders and strokes. The World Health Organisation's MPOWER initiative urges communities to Monitor tobacco use in their area; Protect people from tobacco smoke (especially children in the home and car); Offer support to smokers to quit; Warn users and non-users about tobacco and health; Enforce tobacco advertising, promotion, under age sales and other bans; and, Raise tobacco taxes
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